“Everybody loves an underdog,” Tablas Creek partner and general manager Jason Haas says with a smile. Is there any bigger underdog in the world of wine than boxed wine? The format was first introduced in the 1970s and drew criticism almost immediately for the poor quality of the wines inside. Subsequent years didn’t do it any favors, because the boxes almost always contained mass-production wine lacking personality; thus, boxed wine became a synonym for cheap wine sans sophistication.
This article was originally published on September 19, 2025. You can read the full-length version for free here.
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