Bordeaux Slashes Prices, But Sales Lag

Futures prices for elite 2024 Bordeaux are coming down

Bordeaux’s top château owners have to be wondering what more they can do. Facing a challenging economy, many have cut prices for their 2024 futures to the lowest levels seen in a decade. Yet it might not be enough to entice customers. Could this be another lost campaign for the French region?

This article was originally published on June 3, 2025. You can read the full-length version for free here.

Member-Only Content

Premium Subscription

Join today and get immediate access to this article, and to our entire database of more than 450,000 wine ratings. It only takes moments—but it will help you drink better all year long.

Start Free 30-day Trial

Already a member? Sign In

Try Winespectator.com Free for 30 Days!

Full access to our database of more than 425,000 wine ratings

Early access to reviews on our editors' favorite just-rated wines

Wine and food pairing tool,
chefs' pairing recommendations

Best value wines and winery intel

Subscribe today

You Might Also Like

Actor Fleur Geffrier Talks Season 2 of Drops of God

Actor Fleur Geffrier Talks Season 2 of Drops of God

We sit down with the star of Apple TV’s hit wine series as it enters its second season

Mar 31, 2026
Danny Meyer Marks 40 Years of His Little Restaurant That Could

Danny Meyer Marks 40 Years of His Little Restaurant That Could

Celebrating a milestone for Union Square Cafe, one NYC’s dining landmarks since 1985

Mar 31, 2026
Château d’Yquem Cellar Sale Sizzles

Château d’Yquem Cellar Sale Sizzles

A special auction of rare Château d’Yquem, plus another stellar year for Hospices de Beaune

Mar 31, 2026
Trinchero to Acquire Mumm Napa from Pernod Ricard

Trinchero to Acquire Mumm Napa from Pernod Ricard

Pernod Ricard downsizes on sparkling, and Marietta Cellars opens a tasting room in …

Mar 31, 2026
Pondering the Future of Ste. Michelle

Pondering the Future of Ste. Michelle

The sale of Ste. Michelle could redefine Washington’s entire wine landscape

Mar 31, 2026
Thieves Steal $42,000 of DRC

Thieves Steal $42,000 of DRC

L’Auberge Provençale suffers a massive robbery, France bans copper-based fungicides and more

Mar 31, 2026