Piedmont’s Next Generation at Bruno Rocca

Luisa and Francesco Rocca balance business acuman and cellar savvy

One of Francesco Rocca’s earliest memories of working in the family winery was driving the tractor underage. The 39-year-old began working alongside his father, Bruno, in 2011, at the winery he founded when he left the Produttori del Barbaresco cooperative in 1978 to bottle his own wines. The family’s history in cultivating vines dates to the mid-19th century, while the current house and cellar sit at the crest of the Rabajà MGA, one of Barbaresco’s greatest crus.

Now Francesco and his sister Luisa have taken on full time leadership roles alongside Bruno at the family winery, and are quickly making their own mark on this iconic Barbaresco house. Read on to learn more about the new generation behind Bruno Rocca’s wines.

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