Gabriella Favara, representing the sixth generation at Sicily’s Donnafugata winery, sees collaboration and communication as the basis for future success. “We’re facing, in the wine sector, so many challenges at this time—all the warnings about alcohol consumption, climate change, sustainability,” she says, naming a few of the big issues. “But,” she adds, perking up, “we also have the new generation that is coming—both as consumers but also in the wineries— they’re working on [these things].”
Read on to learn all about how Favara is applying her business and marketing acumen to continue building the Donnafugata brand.
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