Snoop Dogg Returns With New Wine, a Vinous Tribute to Tupac

Just back from the Winter Olympics, Snoop Dogg is plunging back into the wine game, showing once again that he’s a gold medal ambassador for vino. And his latest bottled release is a tribute to the late Tupac Shakur.

Since partnering with Treasury Wine Estates (TWE) in 2020, Snoop Dogg has evolved from a celebrity collaborator into a cornerstone of the 19 Crimes portfolio. Following the commercial success of the flagship Cali Red, a blend of Petite Sirah, Zinfandel and Merlot, the partnership has expanded into a global brand with multiple wines.

On March 10, the line will add a limited-edition bottling titled “2 of Amerikaz Most Wanted.” The wine commemorates the 30th anniversary of Snoop and Tupac’s 1996 hit single of the same name.

For Snoop, 1996 was memorable for both artists; he had recently been acquitted of murder charges, while Shakur had just been released from prison. “I can’t think of a better way to honor his legacy than with a drink,” Snoop said in a statement.

Snoop’s latest wine collaboration is a California red blend, primarily of Petite Sirah. (Courtesy TWE)

The new expression is a California red blend, primarily Petite Sirah, crafted by TWE winemaker Michael Garrison. While TWE has not released a full technical breakdown, the wine follows the Cali by Snoop house style: bold, fruit-forward and designed for immediate consumption.

The label departs from the brand’s traditional 18th-century convict imagery to celebrate what TWE calls “contemporary rule-breakers.” The design is inspired by the duo’s appearance at the 1996 MTV Video Music Awards and features a handwritten tribute from Snoop to Shakur.

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