Ashley Graham Wants to Cause Disruption With Her New Lambrusco

The supermodel and entrepreneur releases a sparkling red wine named Lucci

Supermodel Ashley Graham knows a little something about causing a disruption. In 2016 she became the first size 16 model to appear on the cover of Sports Illustrated’s swimsuit issue. Since then, she’s been an outspoken advocate of body positivity within an industry that historically spotlights beauty ina certain mold.

So when Graham fell in love with Lambrusco, her experience felt familiar: a wine with a reputation that could use a modern glow-up. “I think wine is ready for a new energy,” she tells Wine Spectator. “I believe there’s room to make it more inclusive. I want to disrupt the industry a little bit.” And if anyone knows inclusivity, it’s Ashley Graham. Read on! 

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